Sushmitha (Sush) Koka

Sush Koka

Director, Global Product Marketing

Sush Koka is a procure-to-pay (P2P) expert with 16 years of deep and varied experience in the space, including the areas of electronic procurement, e-invoicing, AP automation and payments. Her past roles span from analyst and consultant to product strategist and marketer, enabling her to skillfully translate the technical to the practical and vision into reality when it comes to P2P solutions.

As the Director for Global Product Marketing at Basware, she is responsible for setting the roadmap and direction of product marketing and defining successful go-to-market strategies. She is a customer-facing subject matter expert of Basware solutions and an expert in the audience-centric marketing approach, ensuring that messaging, content and campaign strategies are centered around customers’ buying needs in various geographies and verticals.

She has published several articles and has been quoted in trade publications including, Business Finance, DOCUMENT magazine, PayTech, Global Payroll, The Global Treasurer and Supply & Demand Chain Executive. She has an MBA from the Kenan-Flagler Business School, the University of North Carolina at Chapel Hill.

Published articles by Sush Koka:'s-a-small-world-the-complexities-of-global-invoicing-compliance